Designing Delightful Sign-Ups: How We Turned Event Registrations into a Positive Student Experience
From Frustrating Forms to Full House: Improving Student Registrations and Event Attendance for a UK-Based Recruitment Company
A UK-based student recruitment company hosting master’s and MBA events across India struggled with a long registration form and poor registration-to-attendance conversion. By reimagining the registration journey as a student-first experience across online touchpoints, on-ground logistics, and communication. We turned friction into trust, boosted attendance, and strengthened university relationships.
study abroad eventsstudent recruitment case studyhigher education marketing